Every Jenny Pennywood piece is lovingly imagined, sewn & dyed in small batches in California, making each garment uniquely yours. But there's more to the story...



At Jenny Pennywood, we strive towards inherent squarelessness. In fact, the art of being unsquare is our guiding mindset. Napkins, our most loved & popular offerings, are imperfect proof. 

Every Jenny Pennywood napkin begins its journey as a true square. At their conception, each is cut & sewn at perfect 90 degree angles, modeling absolute squareness. The dyeing process, however, is when the journey towards unsquareness begins. The perfect squares begin to shrink, trading their correct lines for unique shapes that make each beautifully one-of-a-kind. And the little napkins, those sometimes transform into the wonkiest (and by my standards, the loveliest) forms of all. In fact, that's what makes the littles some of my most treasured napkins.

Though every so often I still receive a customer email or message regarding the “lack of squareness” of my napkins, what I originally felt to be a problem is now a creative principle we feel grateful to honor. After all, who decided napkins need to be square?

complimentary, never clashing

Pattern & Colorway

Every Jenny Pennywood garment begins in the studio with Jen and her paintbrush. As new patterns & hues emerge, they’re lifted from paper and screen printed with water-based ink onto natural fabrics.

Movement is a big part of the patterns I create. When I transform a pattern into a print, they openended-ly move as though extending past the edges of the fabric and into space.

And as for colors, we think they all go together, that’s why all of our colorways & patterns are designed to mix & mingle.

born vintage

Textiles & Fabrics

We believe natural textiles, like a good pair of vintage jeans, look & feel best. Jenny Pennywood utilizes an array of natural fabrics across our homeware, clothing & accessories.

I’m drawn to the texture of natural fabrics, lightweight & heavyweight alike. Hearty, but also floaty. I like fabric that feels usable rather than precious; the kind that only gets better with time & wear.

by hand

The Dye Process

The dyeing process infuses our dyed garments with a lived-in & loved kind of vibe. We use fiber reactive dyes to color our garments, sometimes utilizing an overdyed technique to literally dye-over our patterns, resulting in a signature vintage feel.

local is our sustainability language