not square
OUR MINDSET
We’re not too precious around here. From the start we made things meant to be used, everyday, over and over. As a business we’ve learned things shift, plans change, and fabric shrinks. We roll with it. That’s kind of the whole idea. As the alter-art-ego of Jen Garrido, Jenny Pennywood is committed to continue to embrace the changes.
This all started with napkins that didn’t stay square (thanks to our small-batch over-dye process). Now it’s grown into something bigger: patterned basics, accessories, home goods, little things that make daily life more colorful. We’re always adjusting, always asking what feels good, what works better, and what keeps us curious.
Being unsquare isn’t just about napkins anymore. It’s how we build the brand and it's how we think. A little looser, a little wonkier, a lot more us.
all welcome
COLOR RELATIONSHIPS
When it comes to colors, Jenny Pennywood is a maximalist mindset. Jenny Pennywood colorways and patterns are meant to mix and mingle in a way that compliments without clashing. More is always merrier.
Born Vintage
Textiles & Fabrics
When it comes to fabrics, Jenny Pennywood is a purist and prefers au naturel. We are drawn to the texture of natural fabrics, lightweight and heavyweight alike. Hearty, but also floaty. Natural fabrics have an inherent quality to them - they’re usable rather than precious. Like a good pair of vintage jeans, our textiles are designed to stick around and only get better with time. Jenny Pennywood has a signature style, which is all about lived-in longevity.
By Hand
The Dye Process
Every Jenny Pennywood textile is screen printed with water-based inks and sewn locally in California. We use a small-batch over-dyeing process, where each finished piece is dyed after it's sewn, giving it our signature “born vintage” feel, which results in a soft, lived-in vibe from day one, with subtle variations in color and size that make each item uniquely its own.
Everyday
Not Throwaway
Jenny Pennywood products aren’t disposable, trendy, or intended for occasional use. Our designs are durable because we want you to really use them. The more you wash them, the softer they get. And the more lived in and loved they become. Our philosophy is fewer, longer lasting, timeless, and quality things, which is exactly what we make.
NEVER DISPOSABLE
SUSTAINABLITY
We’re not into perfection, and we’re definitely not into disposable. Jenny Pennywood goods are made to last, soften, stain, get thrown in the wash, and used again. And again. While we started out hyper-local, with production around the corner from our San Francisco studio, we’ve grown since then (in a good way). But the scrappy, small-batch mindset is still at the center of everything we do. Sizes are mapped to the yard so nothing gets wasted, four tea towels, six napkins, no leftovers. Any scraps that do show up get dyed on, tested with, or tied around something else. Small batch. High intention.
Size + Fit
DEEP STYLE
At Jenny Pennywood, we design patterned basics with an easygoing fit, including soft shapes, relaxed lines, and pieces that are meant to be lived in. We like clothing that moves with you, layers well, and feels good the second you put it on (and even better over time). It's not just how it fits, it's how you feel. If you need support with sizing, please get in touch!
Line, Color, Form
Pennywood Patterns
Jenny Pennywood patterns are rooted in Jen Garrido’s fine art practice, shaped by years of exploring and working with color, line, and form. These are not digital-first design. Each one begins by hand as a painting or drawing in the studio. The artwork is then translated into repeatable forms that become the visual foundation for textiles, accessories, and patterned basics. Every design is uniquely playful and down to co-mingle.