Sustainability
Fewer, longer lasting, and timeless quality things; that’s what I'm all about.
Everyday, Not Throwaway
Jenny Pennywood wants you to know that our linens are “born vintage.” Translation: they last a really long time, and in our opinion, grow better with use or wear. They aren’t disposable or intended for occasional use. They’re durable & designed for everyday & don’t mind being excessively washed… or stained. We want you to use really use them. The more you wash them, the softer they get & the more lived in and loved they become. Our napkins & tea towels are designed to stick around, even with perpetual use. Fewer, longer lasting, timeless & quality things. That’s what we’re all about.
Keeping it Local
hyper local
Jenny Pennywood products are produced locally in San Francisco. Like super local. Relative to my studio, the screen printer is located down the street, the sewing room around the block, and the dye house is just 45 miles north. As part of my local approach, I also store and ship everything directly from the Jenny Pennywood studio, so what you get is as directly from the source or as close to it as possible.
Zero to minimal waste
Zero to minimal production waste is always the goal at Jenny Pennywood. The final sizes of the napkins and tea towels were decided by mapping measurements to the yard. One yard = four tea towels or six napkins. Either way, zero fabric waste. Any time fabric scraps arise, I get creative. In fact, that’s how the scrunchies were born. Scraps are also used for swatches, dye tests, and as ties around fabric bolts.